Key Performance Indicators
Leads Generated
247
↑ 18% above 265 target
Meetings Held
42
↑ 24% vs. last event
Engagement Rate
73%
→ target: 70%
Est. ROI
$48K
↑ $15K investment
Avg Dwell Time
4.2m
→ floor avg: 3.0m
Booth Activity & Lead Intelligence
Hourly Booth Traffic
Avg visitor flow per hour · Yellow = peak hour (3pm, 520 visitors)
3pm
Peak Hour
520
Peak Visitors
Lead Quality Breakdown
Scored by engagement depth & stated purchase intent
Hot — Ready to Buy
8928.5%
Warm — Evaluating
14345.8%
Cold — Early Stage
8025.6%
Conversion Funnel
From booth visit to active proposal
Visitors
4,247
4,247
Engaged
1,840
1,840
Lead
312
312
Meeting
67
67
Proposal
23
23
Daily Trends & Lead Capture Methods
Daily Visitor Trend
Total booth visitors per event day · Dots = daily totals
Lead Capture Methods
How each qualified lead was captured at the booth
QR Code Scan
38%
Badge Scan
28%
Web Form
19%
Business Card
11%
Other
4%
7.3%
Conversion Rate
5%
Industry Avg
Strategic Insights
🎯
Real-Time Lead Visibility
Every lead captured is scored and categorized the moment it happens — no post-event data entry required.
⏱
Dwell Time 40% Above Average
4.2 min average per visitor vs. 3.0 min floor average, indicating strong booth content and staff engagement.
📅
Best Day: Wednesday
Wednesday generated 98 leads — highest single-day capture. Consistent pattern across OTC events year over year.
📈
7.3% Conversion Rate
46% above the 5% industry benchmark — demonstrating high-quality audience targeting and booth execution.